Author Archives: Jay Mooreland, MS, CFP®

This Type of Ad Could Make Your Clients Jump Ship

This is a recent coaching message to members of The Behavioral Finance Network. The financial [...]

Improving Habits: Help Your Clients Develop Better Investment Habits

Over 40% of our daily activities are not conscious decisions, rather habits. These daily activities [...]

3 Tips to Improve An Advisor’s Website

Many financial advisor websites lack the ability to engage and impress a website visitor. It [...]

Frigid Cold, Earthquakes & Investing

At first glance it may seem that the cold Texas just endured, earthquakes and investing [...]

Becoming a Passive Investor

Over the past several years, investors and experts have debated passive vs active investing. Passive [...]

How Advisors Benefited From Behavioral Finance in 2020

2020 was quite a year! The crisis was an opportunity for advisors to rise to [...]

It Could Have Been Worse

Many people love surprises. A surprise party. A surprise gift. A surprise visitor at the [...]

Using Behavioral Finance to Communicate More Effectively

Behavioral finance is using psychological principles in the business of finance and economics. But the [...]

When Better is Worse

Just over a week ago… I got a text and email from American Express asking [...]

Improving Your Website to Get More Business

I created this video for Behavioral Finance Network members on August 5th and think it [...]

How Did I Miss That?

The other day I was pondering on what the economy and market may do in [...]

Behavioral Coaching

Behavioral coaching is a term used often among advisors. But what exactly is it? Behavioral [...]

Using Loss Aversion to Your Benefit

Loss aversion is an emotional bias. Basic behavioral coaching strategies are ineffective with emotional biases. [...]

The CDC, COVID and Behavioral Biases

The director of the CDC recently said that this fall may be the worst one [...]

Challenges of Applying Behavioral Finance

There are various challenges to applying behavioral finance effectively in an advisor’s practice. In this [...]

How Behavioral Finance Helped Advisors in 2020

As I speak at major conferences on the application of behavioral finance I often hear [...]

Make 2020 A Great Year

We are halfway through the year, and already people say “good riddance” to 2020. This [...]

How Investors Choose Their Financial Advisor

I am a member of Brighthouse Financial’s Insights Panel. This panel contains thought leaders across [...]

Behavioral Finance Doesn’t Work

A declaration that behavioral finance doesn’t work is probably not something you expect to hear [...]

10 Destructive Behaviors of Emotional Investors

A magazine editor recently read my book, The Emotional Investor, and I gave him permission [...]

Behavioral Finance Article Published by Kitces

Michael Kitces asked me to write a guest blog on the topic of behavioral finance. [...]

Is “Do Nothing” Just Lazy Advice?

We are coming off of some pretty significant moves in the stock market. The market [...]

My Costco Experience – Recovery May Take a While

Yesterday I went to Costco with my wife to pick up a few items. That [...]

The Fear Pandemic & A Timely Message

There is one thing more contagious than Coronavirus – that is fear. The last few [...]

A Consistent Message For YoYo Markets

The last few days have been something else! Coronavirus news came out several weeks before [...]