Category Archives: Behavioral Finance Basics

How Financial Advisors Can Apply Behavioral Finance

The interview below was one of the most difficult things I have ever done. I [...]

A Behavioral Finance Handbook for Financial Advisors

I have written two books on behavioral finance and investing, The Emotional Investor and Investment [...]

Why Ignorant Investors Are Often Better Than Informed Investors

Most investors want to be informed. In fact, you could say it would be completely [...]

A Surefire Way Investors Can Play The Election

Have you noticed that when the media talks about how investors approach investing activities, it [...]

What if Investors Acted as if They Had a 10-Year Horizon?

It didn’t take long, nor did it take much, for media sentiment and headlines to [...]

A Financial Plan Is Not Enough

We can break down ways to invest into two basic categories: Based on a plan [...]

What Does Your Behavioral Policy Statement Say?

Most advisors are familiar with an Investment Policy Statement, which outlines the purpose, construction, and [...]

Why Investors Should Worry & What About

Worry is not a desirable state of mind. It increases stress, can cause us to [...]

Applying Behavioral Finance to Your Practice

There are various challenges to applying behavioral finance effectively in an advisor’s practice. In this [...]

What is Your #1 Value to Investors?

Financial advisors have the potential to offer significant value to investors. I say “potential” because [...]