Category Archives: Behavioral Finance Basics

Probability Doesn’t Feel Like Probability

One of the most difficult realities investors face is that the future is never certain. [...]

Does Consumer Sentiment Mean Anything Anymore?

Markets are near all-time highs. Corporate earnings remain strong. Unemployment is still relatively low. Household [...]

Behavioral Finance Is Popular. Applying It Isn’t

Behavioral finance has never been more visible. Every firm seems to have a take. There [...]

Why a Disciplined Investment Process Beats Emotional Investing

Investing is a world filled with uncertainty, rapid change, and constant emotional temptation. In the [...]

Why Most Behavioral Finance Advice Fails – And What Works

Behavioral finance has exploded in popularity. Yet most of what advisors hear about it is [...]

The Most Important Skill in Finance

Before diving into this topic, take a moment to think about what you believe is [...]

When Investors Should Worry…And About What

Worry isn’t pleasant. It fuels stress, heightens emotions, and can even rob us of sleep. [...]

The Massive Flaw in Risk Profiling Instruments

In 2011, as part of my thesis at the University of Minnesota, I ran an [...]

Why Investors Underperform

Every year Morningstar puts out their Mind the Gap research that quantifies how much investors underperform both [...]

Your Investments Earned 12%. Are You Happy?

You are reviewing your investment performance from last year. You realize your investment portfolio gained [...]